Area marketing firm taps 20-year industry veteran as new president

TAMPA — Marketing agency Roger West has named Jennie Treby its new president.

She joined the Tampa-based firm in January, according to a press release, and brings with her more than 20 years of marketing, communications and public relations experience.

Treby, the release states, will be responsible for overseeing client success, management and development. Her strengths in brand strategy, messaging and positioning brings a new channel of services to the firm, which was founded in 2007. 

“I have known Jennie for many years, and her skillset and commitment to client satisfaction will fill a crucial role as we continue to grow the agency,” states Mike Westafer, CEO and founder of Roger West, in the release. “By expanding our offerings into messaging and communications strategies, we can provide clients with more comprehensive and integrated marketing solutions.”

Prior to joining Roger West, Treby was founder and president of HRG, a messaging strategy, brand development and PR services company, where she worked for 10 years with technology company Tribridge as well as with several high-growth organizations, from nonprofits and startups to mid-market and global enterprises.

“I am very excited to join the Roger West team,” Treby states in the release. “Mike Westafer has built a first-class agency with a great reputation, and I look forward to working with the team to help our clients tell their stories, build brand recognition and drive revenue.”