Truck yeah: Growth rolls on for salesman-turned-entrepreneur

Oscar Horton has mostly stuck with a consistent strategy for some 20 years, tinkering enough to build a $150 million brand.

  • By Brian Hartz
  • | 6:00 a.m. August 14, 2020
  • | 0 Free Articles Remaining!
Courtesy. Oscar Horton accepted an award for being a top International Trucks dealer earlier this year in Las Vegas.
Courtesy. Oscar Horton accepted an award for being a top International Trucks dealer earlier this year in Las Vegas.
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Established in 1902, International Harvester is one of the oldest and most well-known brands in trucks, tractors, buses and engines, and although it’s been through several recent transitions — including a name change, to Navistar, in 1986 — a constant presence, since 1974, has been Oscar Horton. 

Courtesy. Under Oscar Horton's leadership, Tampa, Florida-based Sun State International Trucks LLC has grown from $25 million in revenue in 2000 to $160 million in 2019.
Courtesy. Under Oscar Horton's leadership, Tampa, Florida-based Sun State International Trucks LLC has grown from $25 million in revenue in 2000 to $160 million in 2019.

 

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