Food firm is fit to survive crisis

No one in the foodservice industry could have been fully prepared for the losses inflicted by the COVID-19 pandemic. But if there’s one Gulf Coast business well positioned for survival, it’s Tampa-based Fitlife Foods, with 13 statewide locations. 

Fitlife sells and delivers healthy, premade meals prepared at its culinary center in Plant City. Customers can pick up meals at one of the company’s retail stores or have them brought to the doorstep in an insulated, reusable cooler bag.