Disruptive model takes on residential real estate

A buzzy new way to sell a home has arrived in the region. Going beyond the hype will take fortitude — and a lot of deals.


  • By Mark Gordon
  • | 6:00 a.m. November 1, 2019
  • | 0 Free Articles Remaining!
Mark Wemple. Candice Bradley has been an executive with the Tampa office of Opendoor since September 2018.
Mark Wemple. Candice Bradley has been an executive with the Tampa office of Opendoor since September 2018.
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Right around Thanksgiving last year, Jeffrey and Lauren Shaw experienced something that almost never happens to other couples or families: They sold their house — sans the stress that normally comes with that process.  

The Shaws sold their three-bedroom, two-bathroom house in a Fishhawk Ranch subdivision, in east Hillsborough County. They got $241,000, just above what they wanted. They closed less than a week after Thanksgiving. They had virtually no showings, never met with a real estate agent and did most of the behind-the-scenes work online in their own time. They chose their own closing day.

 

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