Zoo roars into new era with name, logo change

ZooTampa at Lowry Park officials went big and bold with marketing changes.


  • By Brian Hartz
  • | 6:00 a.m. June 7, 2019
  • | 0 Free Articles Remaining!
The ZooTampa at Lowry Park brand is the work of Ybor City agency ChappellRoberts. Courtesy photo.
The ZooTampa at Lowry Park brand is the work of Ybor City agency ChappellRoberts. Courtesy photo.
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Organization: ChappellRoberts. With clientele ranging from the Dali Museum and Three Daughters Brewing to the Tampa Bay Buccaneers, ChappellRoberts is one of the most prominent advertising and public relations agencies in the Tampa Bay region. The firm prides itself, says senior account executive Katy Parsons, on creating positive change that produce measurable business results. “We don’t just create beautiful things,” she says. “We develop tangible assets that deliver value.”

Mark Wemple. Katy Parsons and Curtis Elliott worked on the ZooTampa at Lowry Park rebranding campaign.
Mark Wemple. Katy Parsons and Curtis Elliott worked on the ZooTampa at Lowry Park rebranding campaign.

 

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