Auto dealer welcomes renowned luxury brand to lineup

CLEARWATER — Dimmitt Automotive Group has added Jaguar to its brand roster and opened a new 28,000-square-foot facility, Dimmitt Jaguar Land Rover, at 25191 U.S. Highway 19 in Clearwater.

According to a press release, the new dealership will also house Dimmitt’s existing Land Rover franchise. Dimmitt began selling Land Rover, then known as Range Rover, in 1987 and is one of only 25 charter Land Rover retailers nationwide, the release states. The dealer’s other high-end luxury brands include Aston Martin, Rolls-Royce, Bentley and McLaren; it also sells Audi, Cadillac and Toyota vehicles.

Dimmitt has grown rapidly in the past few years, launching a 40,000-square-foot collision repair center in Oldsmar in June and an innovative Audi Terminal in Wesley Chapel in 2017. The latter was built to resemble a modern-art museum and forgoes sales desks and cubicles for luxury lounges with leather club chairs and iPads, the release adds.

That design aesthetic has been repeated at Dimmitt Jaguar Land Rover, the release states, where customers can use tablets and Apple TVs to access Dimmitt’s paperless, no-hassle buying process.

“We never stop innovating,” states Scott Larguier, Dimmitt Automotive Group’s CEO, in the release. “Welcoming Jaguar into our family of beloved automobile brands expands the options for our clients, and rounds out the many luxury brands we’ve been offering to the Tampa Bay area for decades.”