Iconic beach resort unveils next phase of extensive renovation process

ST. PETE BEACH — Honoring its rich history, The Don CeSar has completed the second phase of its multi-stage renovation, unveiling refreshed and modernized meeting spaces that feature new artwork, carpet, paint schemes, lighting, drapery and furniture.

According to a press release, the new look is inspired by the hotel’s beachfront location as well as the opera “Maritana” and its namesake gypsy character.

The Grand Ballroom’s carpet was selected because it evokes the sweeping motion of a Spanish dancer’s flowing gown, while crystal chandeliers hang just as they do in some of the world’s most admired opera houses, the release states. The project also includes a specially curated collection of F. Scott Fitzgerald books, as well as the addition of new imagery that displays the property’s colorful history.

Phase one of the renovation, completed last year, consisted of a full refresh of the lobby and meeting spaces at the 70-room, all-suite Beach House Suites by The Don CeSar in mid-2018. The next phase of renovations will include upgrades to the lobby bar, Uncle Andy’s Ice Cream Parlor, the Maritana Grille, sea porch and the Beach House Suites exterior spaces.

Coral Gables-based Edge of Architecture is handling the redesign of both properties, the release states.