How to motivate people to meet sales goals

With 20,000 employees, including store, distribution and the corporate office, Chico’s FAS knows a thing or two about motivating people to meet sales goals.

The Fort Myers-based fashion retailer — with the brands Chico’s, White House | Black Market and Soma — operates just over 1,400 stores. (That count has dropped recently, while the chain, like many retailers, navigates how many stores to have vs. its online and multimedia presence.)

Chico’s motivates its salespeople through more than one avenue. The combination of those efforts is what makes it effective, says Melody Jubert, vice president of central store operations. “The company goes above and beyond monetary rewards with positive recognition,” she says.