The accidental franchising plan

Making no bones about it, Fort Myers-based Rib City is slow cooking its growth strategy. It’s a sweet recipe for success.


Rib City President Craig Peden  has led the growth of  the restaurant from a single location in Fort Myers to a 26-store, $38.5 million company operating in seven states. Stefania Pifferi photo
Rib City President Craig Peden has led the growth of the restaurant from a single location in Fort Myers to a 26-store, $38.5 million company operating in seven states. Stefania Pifferi photo
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Tracking the 30-year history of Rib City draws parallels to the preparation of the signature item in the restaurant’s name: purposefully slow, steady and with meticulous attention to detail. What began as a single location in Fort Myers in 1989 has grown to 14 corporate stores in Florida and 12 franchise locations spread nationwide, from Virginia to Washington state. 

And all done without turning up the heat.

 

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