Spec-home specialists aim to build a legacy

A trio of upstart homebuilders got a bank to take a big chance on them. Now they’re eyeing a leap into secondary revenue streams.


  • By Brian Hartz
  • | 6:00 a.m. September 28, 2018
  • | 0 Free Articles Remaining!
Mark Wemple. Rob June, Brandon Roberts and Steve Wiltse hope to fill a market niche with Tampa-based New Legacy Homes, which they founded in 2015.
Mark Wemple. Rob June, Brandon Roberts and Steve Wiltse hope to fill a market niche with Tampa-based New Legacy Homes, which they founded in 2015.
  • Tampa Bay-Lakeland
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Florida’s booming population means happy days are here again for homebuilders. But a shortage of skilled trade labor combined with the hegemony of big national builders with deep pockets means the industry isn’t the easiest to break into, despite high demand.

Unless, that is, you find a niche, a gap in the market that’s been overlooked — and attack it with abandon.

 

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