Entrepreneur finds fuel for leasing success

A lesson learned from a prior business model, Peter Wasmer designed a pre-owned Harley-Davidson lease servicing company to separate funding from operations. The result was a $100 million investment.

By Andrew Warfield
| 6:00 a.m. November 2, 2018
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Peter Wasmer with a Harley-Davidson at Haus of Trikes & Bikes in Fort Myers. His Naples-based Fuel Capital specializes in servicing leases of pre-owned Harleys through independent dealers. Stefania Pifferi photo

Entrepreneurs

When it comes to business, Fuel Capital President and CEO Peter Wasmer’s approach is to start only with the end in mind.

The philosophy applies at the micro level with every individual transaction and at the macro level with the overall business plan.

Fuel Capital, a Naples-based company that specializes in servicing leases of pre-owned Harley-Davidson motorcycles, is the reconstitution of Chrome Capital, which Wasmer founded in 2011. It, too, was a pre-owned Harley-Davidson lessor that operated until a private equity partner exited the business in 2016. (Peter Wasmer is not related to Martin Wasmer, CEO of Naples-based bond-management firm Wasmer, Schroeder & Co.)