Luxury community reels in growing boat business

BONITA SPRINGS — Fish Tale Boats, a well-known Southwest Florida boat dealership, has opened its third location in the region.

The latest spot is in Bonita Bay Marina, inside the luxury Bonita Bay community, according to a statement. Fish Tale also has locations in Fort Myers and Naples.

“We have so many great customers in Bonita Springs that it made sense to open a new location halfway between Fort Myers and Naples,” says Travis Fricke, Fish Tale's vice president of operations, in the statement.

Boaters can enter the gated Bonita Bay community to reach the marina, which includes a restaurant, boat slips and dry storage facility. “Our new location at Bonita Bay Marina can provide dockside service to major overhauls out of the water by our skilled in-house technicians,” Fricke adds in the release.

Owned and operated locally by the Fricke family, Fish Tale has operated the dealership in Southwest Florida for more than 20 years. In 2017, Fish Tale opened a new $5 million dealership in Fort Myers, near the corner of U.S. 41 and Briarcliff Road.