Marketing firm adds brand guru to executive team

TAMPA — Vistra Communications LLC, a full-service integrated marketing communications firm, named Jamie Needham senior vice president of marketing and communications.

Needham, according to a press release, has a history of success leading high-performance teams and improving marketing and communications programs and initiatives at major brands such as Sprint, H&R Block, American Century Investments and Assurant. Most recently, she was vice president of marketing and e-commerce with NASB Financial Inc.

"This is an exciting time to join Vistra," Needham states in the release. "The diversity of the client portfolio and the desire for new ideas is partnered with the enthusiasm and passion of the team and I'm eager for the future and to help strengthen Vistra’s ongoing progress.”

Needham, the release states, has been a featured guest speaker and blogger for a variety of public and government entities, and her work has earned numerous accolades including the No. 9 spot on Sports Illustrated's "Best of Instagram" list.

“Jamie provides our team another valuable piece of the puzzle - one we need to help take our organization to the next level,” states Brian Butler, president and CEO of Vistra, in the statement. “She will help merge our marketing and communications assets into one high performing cohesive unit, while providing valued support across the entire company. I am extremely excited Jamie has joined our team.”