Restaurant giant adds exec in newly created role

TAMPA — Bloomin' Brands Inc., the parent company of Outback Steakhouse and Bonefish Grille, among others, has hired Ramin Eivaz as senior vice president of digital marketing, analytics and CRM, a newly created position.

According to a press release, Eivaz, formerly of HSN, will lead a team that will integrate brand marketing and digital analytics with the goal of enhancing customer experience.

“Technology continues to play a key role in the overall dining experience, from planning a visit through sharing the experience afterward,” states Bloomin' Brands CEO Liz Smith in the release. “Ramin's expertise in data personalization and customer engagement will play a vital role in marketing to our guests.”

At HSN, the release states, Eivaz built a new digital analytics organization that helped transform the company from a national television shopping network to a multi-channel retailer. Prior to HSN, he held executive leadership positions at Acosta Sales & Marketing, Wachovia, Kimberly Clark and PepsiCo.