Advertising firm hires senior VP

ST. PETERSBURG — Joe Henson has joined Triad Retail Media, a St. Petersburg-based digital advertising and marketing firm, as senior vice president of products and platform.

Reporting to CEO Sherry Smith, Henson will be responsible for the company's product strategy, as well as product development, implementation and deployment.

According to a press release, Henson's leadership and expertise will be a benefit to Triad's retail partners — which include Walmart, Sam's Club, CVS, Staples and Kohl's — that are looking to use data to improve their shopper-based marketing.