Mindset shift: Lucrative pivot a result of hard-learned lessons

Chad Nuss, co-founder of St. Petersburg-based sales training firm InsideOut, has little problem talking about some of his past entrepreneurial errors. Like the time he abandoned his vision for a prior startup called Silicon Reef, and made a badly timed pivot from being a services company to a products company.

It would seem Nuss, nowadays, like all successful serial entrepreneurs, has learned from his mistakes. But he’s not about to stop taking risks — like shifting the business model of the already successful InsideOut. 

“We’re hyper-focused on what our customers need, which is that they require their ideas to be validated as fast as freaking possible.” Chad Nuss, co-founder of InsideOut