Agency chosen to represent 176-store grocery brand

On Ideas' Sarasota public relations team will head up the client relationship with The Fresh Market.

By Grier Ferguson
| 9:22 p.m. April 2, 2018
| 2 Free Articles Remaining!

On Ideas Executive Vice President and Chief Client Officer Patricia Courtois

Manatee-Sarasota

SARASOTA — Specialty grocery retailer The Fresh Market selected On Ideas as its agency of record for corporate communications, public relations and media relations.

On Ideas is based in Jacksonville and has offices in Sarasota and Charleston. The Sarasota public relations team is heading up the client relationship, according to On Ideas Executive Vice President and Chief Client Officer Patricia Courtois.

The Fresh Market operates 176 stores in 24 states in the Northeast, Southeast, Midwest and Mid-Atlantic. It was founded in 1982.

According to a press release, On Ideas' background representing clients in the food and hospitality industry includes Winn-Dixie, Tropicana, EnMarket, California Pizza Kitchen, Chuy's, O.Z. Tyler Distillery, Charlestowne Hotels and Yo! Sushi.

“The Fresh Market has always been recognized as a brand that offers high-quality, curated products and delicious fare,” says The Fresh Market Chief Marketing Officer Mary Kellmanson in a statement. “We are eager to build upon that reputation and are excited to work with the team at On Ideas to help us heighten awareness for the incomparable experience The Fresh Market offers all our guests.”