Check out: grocery chain shifts brands in Tampa region

Winn-Dixie parent company Southeastern Grocers plans to aggressively expand two of its specialty brands, Fresco y Más and Harveys Supermarket, in South Florida as well as the Tampa Bay region.

Three Tampa area Bay Winn-Dixie stores — two in Lakeland and one in Tampa — are set to become Harveys Supermarkets, while four Winn-Dixie stores in Miami and one in Homestead will be converted to Fresco y Más stores. The converted stores will open in early November.

According to a news release, the strategic conversion of Winn-Dixie stores to Fresco y Más and Harveys Supermarket locations emphasizes the company's multi-format approach to its diverse retail footprint.

“The unprecedented success we have witnessed over the past year at our Fresco y Más and Harveys Supermarket banners is a clear indicator that we are providing localized shopping experiences that resonate with our customers,” states Southeastern Grocers president and CEO Anthony Hucker in the release. “Rather than relying on one store model, we are entrenching ourselves in the communities we serve to better understand each unique landscape, and our customers' shopping habits.”

There are currently five Harveys Supermarket locations in Florida. The company's newest banner, Fresco y Más, caters to an ever-growing Hispanic population, with the addition of amenities such as a full service Latin butcher, authentic prepared foods, and Latin-style cafe. The first Fresco y Más location opened its doors on June 15, 2016, in Hialeah. The Harveys Supermarket brand dates back to 1924, when it was founded in Nashville, Ga.