Power of print

Print media might be slowly fading in some markets, but in luxury real estate, at least, the medium still matters.

Consider Michael Saunders & Co.

The Sarasota-based real estate brokerage, with some 650 agents and annual sales volume around $2.5 billion, has enjoyed something of a print renaissance lately. The latest example is its ninth edition of SaundersBEST Magazine, a semi-annual publication featuring a variety of high-end listings throughout the region — top real estate for real estate junkies.

Since its initial publication in 2013, the audience of the magazine has expanded to include regional subscribers of the Wall Street Journal and attendees of national real estate events such as the Luxury Portfolio International Symposium and the Christie's International Real Estate Conference, according to a statement.

The glossy and colorful magazine includes feature stories about real estate design trends, properties and dozens of homes. It also offers a glimpse into a global showcase of homes offered through the firm's international partnerships, the statement adds.

“One of the most exciting facets of SaundersBEST Magazine is the opportunity for our readers to delve into real estate from around the world,” says Michael Saunders & Co. President Drayton Saunders in the statement. “Our relationships with organizations such as Luxury Portfolio International and Christie's International Real Estate amplify our global reach and our ability to serve customers both nationally and internationally.”