Sarasota wins headquarters project, 72 jobs

SARASOTA — Software and digital marketing company FloorForce is relocating its headquarters to Sarasota County and plans to add 72 full-time employees over five years.

FloorForce provides ecommerce website and digital marketing services to the flooring industry. According to a press release, the company will move into the Bold building in downtown Sarasota. It was previously based in Boca Raton.

“For the last 25 years I have done business all over the country and I firmly believe Sarasota County might be the best place we could have possibly found to bring our small digital marketing company to accelerate its growth,” FloorForce cofounder John Weller says in a statement.

Sarasota County commissioners approved a $144,000 performance-based incentive package for the company. It will be paid out over eight years as jobs are created and maintained.

The company plans to hire a director of operations, director of digital production, senior web designer, at least seven web designers, at least three digital marketing managers and three more digital marketing sales people in the short term. The positions will be filled after the company moves to Sarasota County.

FloorForce works with more than 250 flooring manufacturers and more than 1,000 floor-covering retailers, according to a press release.