Ad firm names regional executive

SARASOTA — Andrea Messimer Henley has been named a director of client partnerships for Wilkins Media, an outdoor and billboard advertising company.

Messimer Henley will oversee the Tampa-Sarasota market, as well as serve the Southeast and Mid-Atlantic areas for Wilkins, according to a statement. She has more than 20 years experience in ad sales, focusing on the outdoor, or Out-of-Home (OOH) market. She ran an independent OOH advertising sales company in Tampa prior to coming to Wilkins Media. She's also worked for CBS Malls, CBS Outdoor, Clear Channel and Adams + Fairway, the release adds.

“Outdoor is the oldest form of advertising, and Wilkins is the oldest OOH buying agency,” Messimer Henley says in the statement. “After years of experience on the vendor side, I'm excited to work with agencies to customize impactful, unforgettable OOH campaigns that cater directly to the individual client objectives.”