Retailer expands in market with new store

ST. PETERSBURG — Naples Soap Co. will open a new location at Tyrone Square in St. Petersburg in mid-July.

The 1,204-square-foot skin care store represents the Naples-based company's expansion into St. Petersburg.

“St. Petersburg serves as an exceptional new locale for our company, and we are excited to introduce ourselves to the community,” says Naples Soap Co. founder and Chief Innovation Officer Deanna Wallin in a statement. “This new addition to the Naples Soap Co. footprint will be influential in the continued growth of our company as we work to bring high-quality skin care solutions to each community and beyond.”

Naples Soap Co. has multiple retail locations in Florida, including Naples, Fort Myers, Sanibel Island, Punta Gorda, Lakewood Ranch, Panama City Beach, Key West, Destin and Estero. Products are also available online and for wholesale purchase.

Wallin founded Naples Soap Co. in 2009. It sells natural skin care products for the body, face and hair as well as items for people with sensitive skin. Naples Soap Co. and former “Shark Tank” investor Kevin Harrington recently launched The Eczema Kit for people with eczema, psoriasis and dry, itchy skin.

The Florida Retail Federation named Naples Soap Co. 2015 Outstanding Retail Leader in Florida.