Marketing firm names new CEO

CLEARWATER — DirectMail2.0 has hired Brad Kugler to be its CEO, the company that integrates digital services with traditional direct mail services announced Monday.

Kugler comes to Clearwater-based DirectMail2.0 after more than a quarter century at Distribution Audio & Video Inc. During his tenure, the company increased sales from $2 million a year to $24 million annually.

Kugler also is chairman of the Career Education Board for the Pinellas Education Foundation.

“Brad is exactly the right person to have at the helm, with his vision and track record of growth,” says Joy Gendusa, DirectMail2.0's founder, in a statement.

DirectMail2.0 provides printers and mailers with trackable online and traditional advertisements to enhance their marketing.

“This is exactly the kind of challenge I was looking for,” Kugler says of his new job.