Real estate brokers launch luxury unit

A trio of real estate brokers with Re/Max Alliance Group in Sarasota launched a new niche brokerage out of the office: the Ultra Luxury Property Group.

The unit is a concierge real estate team that will cater to high-end clients buying or selling properties on the West Coast of Florida, according to a release. The group includes Realtors Jay Travis and Christy Travis, along with Kimberly Mills, the release adds.

Ultra Luxury Property Group, beyond sales and marketing, will provide a host of other services, including translations, home staging, currency conversion and personal shoppers.

"Confidentiality is key to our luxury buyers and sellers," Christy Travis says in the release. "We go the extra mile to provide the services needed to accommodate their needs."

Jay and Christy Travis are fourth generation Realtors, following their father, grandfather and great-grandmother. They have been in real estate for 16 years. Mills has also been in real estate for 16 years, according to the release.