Food firm looks to hone pitch

Healthy Earth, a Sarasota-based sustainable food company that launched a $25 million capital raise in July, is taking its pitch out west.

A unit of the company, Healthy Earth Cortez, is one of 17 businesses nationwide selected to participate in Fish 2.0 at the Sustainable Seafood Innovation Forum at Stanford University Nov. 10-11. Healthy Earth Cortez, according to a statement, is the only Florida company on the list, which was weeded down from 170 entries.

The company will deliver its elevator pitch to a panel of investors/judges at Fish 2.0, where at least $180,000 in prizes are at stake.

Healthy Earth's elevator pitch is all about what CEO Christopher Cogan calls a sustainable food revolution. The idea is to develop a large-scale commercial sustainable food operation that makes and sells everything from vegetables to seafood. At Healthy Earth Cortez that includes a focus on producing fillets, bottarga, fish oil and fishmeal from wild-caught grey striped mullet, according to the release.