Farming for leads takes big turn

What began as a cold-call LinkedIn conversation has become a major boost for EraserFarm, a Tampa-based branding and advertising agency.

EraserFarm managing director and partner Cindy Haynes got going last summer, when she reached out to a marketing executive with the North American Spine Institute in Dallas.
Haynes and her team had tried to make contact with the Tampa-based Laser Spine Institute for branding work, but efforts there stalled.

Haynes clicked with her new contact in Dallas, which led to an in-person pitch for branding services. Then, in October, when Houston-based health care conglomerate Nobilis acquired the North American Spine Institute, EraserFarm was named the company's ad agency of record. The work EraserFarm is tasked with doing for Nobilis includes developing branding campaigns for the spine institute, a national migraine treatment center and a bariatric weight loss program.