Tampa CEO dies while dirt biking

TAMPA -- Michael Lozicki, the longtime leader of a Tampa-based 3-D creation company with clients ranging from Whirlpool to Black & Decker, has died. He was 52.

Lozicki, CEO and a founding partner of MediaLab 3D Solutions, died from a heart attack April 2 while dirt biking with friends and family, according to his obituary.

Lozicki ran MediaLab, with clients in residential building and consumer product industries, for more than 20 years. MediaLab creates photo-realistic 3-D images and animations of products, expanding last year into turning training programs into 3-D interactive presentations as well.

Bruce VanWingerden, a MediaLab partner and leader since the company was founded in 1995, will take over management of the firm through what MediaLab says is a “solid, defined” transition plan.

“We all share Mike's passion for our work, our clients, and our employees, and know that serving our clients is the best way to honor his memory,” VanWingerden says in a release.

Lozicki started his career as a business analyst for Electronic Data Systems in 1985, according to his LinkedIn profile. He became a partner at Creative Perception in 1990, and founded MediaLab five years later.

He is survived by his wife, Gia Yee-Lozicki; a son, Michael Lozicki Jr.; and two daughters, Alyson Lozicki and Megan Lozicki.