Sarasota web firm changes destiny, and its name

SARASOTA — Destiny Group, a Sarasota-based web design and search engine optimization firm, has changed its name to Nextiny Marketing.

The firm, according to a release, also moved into a new office on Fruitville Road and added employees. The firm says it aims to do more to help clients implement customized digital marketing strategies.

“For years, we've built great, easy-to-manage websites for local companies and helped them increase their traffic,” Nextiny Marketing President Gabriel Marguglio says in the release. “During our continued education efforts, we've learned that what most business owners actually need is more business, not just website traffic.”'¨'¨