Hispanic media group hires broadcast veteran

NAPLES — Media Vista Group named broadcast veteran Antonio Guernica station group manager for the company's television operations in four cities, including Fort Myers and Naples.

Guernica has successfully grown Spanish-language stations in Chicago, Orlando and Washington, D.C. He's also consulted with Hispanic advertising firms and written a book on reaching the Spanish-speaking market.

Husband-and-wife team Orlando Rosales and Mayela Rosales founded Media Vista in Naples 13 years ago. Their company operates Spanish-language stations in Fort Myers, Kansas City, Minneapolis and Naples as well as D'Latinos Magazine and website.

“I'm very excited to join Orlando and Mayela Rosales and the entire Media Vista team,” says Guernica, in a statement. “The stations are in vibrant developing markets and the group overall is poised for strong growth. I look forward to contributing to its sales performance and robust development.”