Former Keurig coffee prez joins Tervis board

VENICE — One of the fastest-growing large companies in the Sarasota-Bradenton region, Venice-based insulated drinkware firm Tervis, announced several moves to support more expansion, including additional space and two new board members.

Tervis, formerly named Tervis Tumbler, now has more than 800 employees — a payroll that's tripled since 2010.

The firm's new space, according to a release, will be its 24,000-square-foot Innovation Center, built next door to its north Venice headquarters and factory. The facility, with expected completion in November, will have an open floor concept to provide space for collaborative teamwork, the firm says. Employees from marketing, web, new product development, creative, licensing, and line planning departments will be housed in the building. Sarasota architect Greg Hall of Hall Architects and Sarasota-based Willis Smith Construction were hired to design and build the facility.

“We wanted a space that allows our creative teams to work closely together,” Tervis President and CEO Patrick Redmond says in the release. “The sky's the limit on where their imaginations will take them.”

Tervis also announced additions to its board and leadership team. The additions include:
• Michelle Stacy, most recently president of Keurig, a $2 billion division of Green Mountain Coffee Roasters, was appointed to the Tervis board. Stacy, according to the release, had full profit and loss leadership with direct reports in all functional areas at the firm known for its singular coffee cups for businesses and homes;
• Kevin Haley, senior vice president of innovation at Under Armour, was also named to the board. An attorney, Haley worked for the Securities and Exchange Commission from 2000 to 2005;
• Danene Jaffe was named head of marketing, branding and innovation strategy. Jaffe previously worked at Jarden Consumer Solutions, a Fortune 300 company, where brands she worked on included the Margaritaville frozen concoction maker and the CrockPot;
• Mellisa Allen, head of technology at Tervis, now also oversees the IT and customer experience departments at the company. Allen's department, the firm says, has grown from just her in 2008 to 20 people today.
• Mark Lawson was named head of engineering, quality and new product development at Tervis. Lawson, the company says, has experience in automotive, medical and the consumer product industries.