Branding firms forge new entity

SARASOTA — A pair of fast-growing branding and digital marketing firms, Boost Studio and Digital Frontiers Media, have merged.

The new firm, according to a release, will be called boostDFM. The agency will focus on brand design, content and interactive digital marketing. The firm, which will also handle copywriting, media relations and other services, has clients in construction, hospitality, technology and consumer products, among other industries. Digital Frontiers Media, founded by technology entrepreneur Stephen Barker, was one of the first firms in the Sarasota-Bradenton market to focus on augmented reality, which produces computer-generated views of real world environments.

“Fusing our studio's high quality design with DFM's interactive and innovative capabilities means we can offer compelling new digital products and strategies that grab consumer attention and drive new revenue streams for our clients,” Boost Studio CEO and Design Director Christine Koch says in the statement.