Exclusive: Tervis takes on new board member

VENICE — Well known branding and communications executive Jim Gregory has been named to the board of Tervis, the fast-growing insulated drinkware firm.

Gregory, a columnist for the Business Observer on branding issues, is the founder and CEO of New York-based CoreBrand. The firm, with offices in New York and Los Angeles, develops strategies that measure the power of brands and their impact on a corporation's potential financial performance, according to a release.

“We're thrilled to welcome Jim to the Tervis board of directors,” Tervis President and CEO Pat Redmond says in the statement. “Jim brings a solid background of leadership and experience helping companies identify and optimize the value of their brands. His branding expertise and perspective will be invaluable to Tervis as we enter a new phase in the company's history as a viable and growing national brand.”

Gregory, the release states, is a frequent speaker on the topic of the financial benefits of communications and brand management. Recent speaking engagements include The Conference Board; the Association of National Advertisers; and the National Investor Relations Institute. Gregory has previously served on several boards, including the Stamford Symphony, and has written four books on branding.

“Tervis is a dynamic and fun brand with excellent opportunities for growth,” Gregory says in the statement. “I hope to help them to continue to grow the value of the Tervis product brand as well as Tervis the corporate brand.”

The Tervis board includes local advertising executive Tim Clarke and Sun Hydraulics CEO Al Carlson. Members of the Donelly family, who are shareholders of the firm, are also on the board, including board chairman Norbert Donelly.