Sarasota firm expands deal with Hewlett-Packard

SARASOTA — Brand Management Group, a unit of the parent company that owns LexJet, one of the fastest-growing digital printing and software firms in the region, expanded its licensing partnership with Hewlett-Packard.

A subsidiary of S-One Holdings Corp., Brand Management Group can now include all large HP format media for graphics and technical applications in several HP Printers, according to a release. Based in Sarasota with offices worldwide, Brand Management will begin to distribute HP-branded media products through its distributor and reseller networks in February. Terms of the expanded licensing deal weren't disclosed.

Brand Management has partnered with HP on other arrangements since May. HP, according to the release, sought to expand its licensing agreement with Brand Management partially to improve product selection, availability and worldwide delivery of its products.

“Media is an integral component of the overall printing system; however, distribution of large-format media requires specialization, infrastructure and scale in order to be successful,” HP Large-Format Media Director John Meiling says in the release. “With a focused licensing partner like BMG, customers will continue to experience the high performance and quality expected from HP media along with improved distribution coverage, product availability and service levels.”