Sense of Urgency

Sometimes it takes entrepreneurs from outside the area to see a business potential in your town.

Jacob and Elisabeth Nassberg were living on the east coast of the state when they saw a need for a home health care company in the Naples area that would respond quickly to patient needs.

The husband-and-wife team decided to sell their home for a tidy profit in 2005 to fund their dream of starting a business. With a baby in tow, they leased a 100-square-foot office and started Just Like Family Home Care in Naples.