A Fresh Scent

The makers of Tide detergent want to dry clean your clothes, too.

A group of Naples entrepreneurs recently acquired the franchise rights to build Tide-branded dry cleaning stores in Collier, Hardee, Lee and Palm Beach counties. They're among the first in the nation to open these stores.

The first one will open on busy U.S. 41 in north Naples next month and will feature some gee-wiz technology you've never seen at a dry cleaner before, including an ATM-like machine that can deliver your clothes to you curbside when the store is closed.