The business of being Nik

For a guy not yet 34, Nik Wallenda has a bucket full of alternate identities.

He might be most well known for being a seventh-generation member of the Flying Wallendas, a famous family of circus performers. The Sarasota-based husband and father of three young children is also an aerialist, an acrobat, a high-wire artist and a self-described daredevil. Other monikers for Wallenda include: reality TV star, six-time Guinness World Record holder and motivational speaker.

But Wallenda can now add one more moniker: high-flying entrepreneur. That's because the business of being Nik Wallenda has become a full-time enterprise since June 15, when he became the first person to walk a tightrope over Niagara Falls.

His mission, he says, isn't just to find new and bolder feats. He also wants to promote a can-do brand of determination, persistence and fortitude — and sell some hats and books in the process. He clearly was born with a certain talent, but he emphasizes that he will outwork anyone, no matter the task. That goes from researching contracts to walking tightropes.

“If you are going to do something, do it to the best of your ability,” Wallenda says. “I believe in working hard. I work my butt off.”

Here are some other examples of Wallenda's work ethic and recently learned business lessons:

Sunny side: Wallenda's first non-tightrope gig was in the kitchen at the First Watch on Main Street in downtown Sarasota. In fact, in a five-year stint Wallenda did everything at that First Watch. He cooked, bussed tables, served food and, for a time, supervised shifts. He even nearly moved to West Virginia to help open some new locations.

Keep going: The Niagara Falls walk, 1,800 feet of wire suspended 200 feet high, was in one sense the easy part for Wallenda. That's because even to get there it took two years of meetings, hearings and conversations to change the laws in both Canada and the U.S. Wallenda says he learned that winning people over is a delicate combination of having facts and actively listening to concerns.
Wallenda says he also discovered that the best way to win the battle is to over-prepare. “Think like a naysayer will think and have the answers before he asks the questions,” he says. “Find a solution to the problem before it becomes a problem.”

Detail-oriented: The daily to-dos of running the business, says Wallenda, can be complicated. For example, Wallenda has to get workers' compensation insurance policies for himself and his crew in every state in which he works. That can be a bureaucratic nightmare. “There is more business in what we do than anyone cam dream of,” Wallenda says. “It's not just the physical stuff.”

Local star: In the past year, Wallenda has been prominently featured everywhere from the “Today Show” to USA Today. He's been the subject of feature stories in the New York Times and the Washington Post, and the Science Channel aired a reality show on his feats and his family last year. A book he wrote about his life, “Balance: A Story of Faith, Family and Life on the Line,” is scheduled for release in June. “I love performing,” Wallenda says. “I want to carry on this legacy.”

Home cooking: Wallenda regularly shows love for Sarasota. When journalists worldwide ask him where his favorite place to travel is, he always plugs the circus-infused town. “I love this city,” he says. “Anything I can do to help the city, I will.”

Big plans: Permits are already secured for Wallenda's next challenge: A walk across the Grand Canyon, scheduled for sometime this summer. The motivation to try new and different tasks, ones that are seemingly impossible, continues to define his career path. “I won't stop,” he says. “It's more about building a legacy than carrying on a business, but we have been blessed in the business.”