Shadow Test

When Rocky Santa Cruz and Vic Donati first posted an idea for a watch to a collectors' blog, they had no idea what to expect.

Immediately, people started commenting.

In late spring 2011, before attempting their first watch design, they asked watch lovers what they wanted. Tapping into a passionate community 100,000 users strong that follows limited-release watches, Santa Cruz and Donati secured valuable market research with the click of a mouse.