Hotel revenues rise

NAPLES — Collier County hotels posted a nearly 9% increase in revenue per available room in 2011 compared with 2010, reflecting the rebound in tourism on the Gulf Coast.

Revenue per available room, an important gauge of hotel financial health that is a function of average occupancies and daily rates, rose 8.9% to $108.90 in 2011 compared with $100 in 2010 at Collier hotels, according to data from the Naples, Marco Island, Everglades Convention & Visitors Bureau.

Average occupancy rose to 66.7% in 2011, four percentage points higher than in 2010. Meanwhile, average daily rates rose to $155.80, a 3.9% increase over 2010.

Click here to read a recent Business Review report about the recovery in tourism on the Gulf Coast.