First Bank Dunedin branch leads in demand deposits

For a city with just north of 35,000 people, Dunedin has a surprisingly large level of demand.

At least that's true for the First Bank branch there. First Bank's Dunedin branch and its manager, Karen Ranieri, were recognized for a second year in a row with growing demand deposits at a greater rate than any of the bank's 18 other Florida branches.

Demand deposits, checking accounts that accrue little to no interest, are a key indicator and a source of cheap investment capital for banks.