Visit Lee County, eh! Marketers target Canadian tourists

Have you noticed more Canadian license plates on cars along the Gulf Coast this winter?

Armed with a robust currency, Canadians are increasingly choosing to flock to Florida to escape the bitter cold at home.

The Lee County Visitor & Convention Bureau hopes to boost visitation even further. They recently hired a Canadian marketing agency to promote the area in Canada.

Toronto-based VoX International has been charged with developing a marketing plan for the Fort Myers area, which includes Sanibel and Captiva islands.