Stock Development's upbeat outlook

One of the first signs of an improving housing sector is when homebuilders can raise prices.

Consider Naples-based Stock Development. The developer and homebuilder raised prices five times at its Paseo residential development in Fort Myers last year, for a total of 26%. At Secoya Reserve in North Naples, home prices are 16% above last year.

“The most encouraging thing is you're seeing less inventory and an evolving change with buyers in the marketplace,” says CEO Brian Stock.

Stock says buyers are feeling more optimistic about their personal finances, buoyed by gains on Wall Street. Meanwhile, inventory in desirable locations is falling.

Revenues at Stock Development rose 14% last year to $201.9 million, driven mostly by a jump in new-home sales. In particular, Stock says he is seeing strong demand for higher-priced homes. “We'll still stay focused on Southwest Florida with an emphasis on Collier County,” Stock says.

Stock has been scouting for more sites in Southwest Florida for land and lot acquisitions that will ensure the company a five-year supply for future construction. “We're looking at five deals right now and they're a mix of different types of opportunities,” Stock says.

Stock says evidence of the housing recovery is clear. “Now the newspapers will have to report the facts,” he chuckles.