Olympic rings don't resonate on Gulf Coast

The Tampa-St. Petersburg area doesn't feel the Olympics love — not when it comes to TV viewing.

In fact, through the first 10 days of the Olympics, the region's 17.2 TV rating was the fifth worst in the country, according to an NBC Universal/Wall Street Journal analysis. Tampa-St. Petersburg was tied with the Providence-New Bedford, R.I., market. The report analyzed the 56 biggest TV markets in the country.

The regions with the highest viewership through the first 10 days have a decidedly Midwest-Rocky Mountains feel. The top five are Salt Lake City, Milwaukee, Kansas City, Denver and Columbus, Ohio.

The bottom 10, however, is mostly made up of regions in the Southeast, with a few northern towns sprinkled in. Charlotte, N.C., and the Raleigh-Durham, N.C., area are one and two on that list, respectively. Miami-Fort Lauderdale is fourth, Birmingham, Ala., is seventh, and Greenville-Spartanburg, S.C., is tied with Hartford-New Haven, Conn., for eighth.

Florida did manage to sneak one region into the top 10 for highest viewership: West Palm Beach, which ranked 10th, with a 22.2 score.