Grab this

One Naples-based company is giving new meaning to grab bars.

GreatGrabz, a woman-owned manufacturer of stylish bathroom grab bars, recently sent an email with this provocative headline: “Get Steamy with our Sexy Grab Bars.”

A photo accompanying the campaign shows a woman's shoe, lingerie and a towel hanging from one of its stylish grab bars in a bathroom. A bottle of wine with two glasses sits in a little alcove by the shower.

“Sleek curves...Seductive design,” reads the copy with the photo. “The only falling you'll be doing is in love with our sexy designer grab bars.”