Guitar Hero

Forget the music store.

To sell his custom electric guitars, Kurt Kiehnle decided to open the RockHouse Grill in Fort Myers, a bar and restaurant with a stage. Customers can grab a burger, listen to a band jamming on stage and play some of the guitars hanging on the wall. “People love to see these things and hold them,” Kiehnle says.

That's just one of the ways Kiehnle plans to sell Scream Guitars, electric guitars that he can decorate with any logo or artwork a customer might want. Besides selling on the Internet, Kiehnle has plans for selling autographed guitars on television shopping channels.