Tervis signs on Harley, NASCAR

VENICE -- Tervis Tumbler recently secured the licensing rights required to manufacture products for Harley Davidson, LucasFilm, NASCAR and Hello Kitty.

The Venice-based company manufactures drinkware had already been growing prior to these newest deals. Since 2006, revenues are up more than 200%, to more than $75 million in 2010.

Tervis can begin to use the logos and designs of its four newest partners in 2012, says Tervis President and CEO Barry Wolfson. The foursome adds to a loaded licensing library, which already includes the NFL, Disney and Major League Baseball.