Build Back

REVIEW SUMMARY
Business. Taylor Morrison, West Florida division
Industry. Homebuilding
Key. Company hopes to grow its Gulf Coast homebuilding division.

The top Gulf Coast executive for one of the country's largest homebuilders says he and the firm have learned a lot of lessons after being pounded by the recession.

Top of the list: Size still matters — but it's not the panacea many in the industry once considered it. That goes for both the size of homes and the amount of homes a company builds. Several other Gulf Coast homebuilders have made the same conclusion.