Feed the Giants

REVIEW SUMMARY
Company. Triad Digital Media
Industry. Online advertising
Key. Harnessing the Internet to engage shoppers

For all the success Triad Digital Media has enjoyed, and for all that may yet come, Greg Murtagh keeps a subtle reminder at his desk — a multi-page presentation to executives at Wal-Mart Stores Inc. from six years ago, spelling out various ways that the nation's largest retailer could improve its Web presence.

“This company was built on this document,” Murtagh says, pulling the simple booklet from a nook at his desk within Triad's Tampa headquarters. Aside from a field of work cubicles, numerous computer monitors, several HDTV screens and various conference rooms named for local sports teams, he makes it sound as if the basis of the business isn't much more complicated than that.