Advertising-Marketing

June 12, 2025

Sarasota advertising, marketing firm owner dies at 65

Joe Grano’s Next-Mark LLC celebrated 20 years in business earlier this year.

May 27, 2025

Sarasota, Fort Myers marketing firms merge

Avenue Media and Vectra Digital are teaming up to form a marketing agency for companies in the building, construction and home services industry.

May 8, 2025

Kim Githler grew media company by connecting, constantly evolving

"Experience is everything — and learning from mentors. … I found mentors, I listened to them, and they helped me get to where I am. They are still helping me to this day." –Kim Githler, MoneyShow

April 11, 2025

Michelin Guide's arrival in St. Pete-Clearwater brings foodies — and pressure

The highly sought-after Michelin Guide is expanding its presence in the region. It's a pressure-is-a-privilege moment for chefs and restaurateurs.

March 28, 2025

Publisher extends 'poison pill' in response to courtship from Naples firm

The Hoffmann Family of Cos. seeks to open discussions with Lee Enterprises "regarding a potential combination of our companies."

March 14, 2025

TV personality expands her brand with multiuse media studio

Multimedia entrepreneur Rhonda Shear brings a never-say-no attitude to her latest role: running a high-tech production studio

March 5, 2025

Tom Brady is coming back to Hertz

The retired football star is staring in a new add for The Hertz Co.'s used car sales division, his second stint a pitchman for the Lee County rent-a-car chain.

January 30, 2025

Clearwater marketing firm posts nearly $120M in revenue, sets new record

It was a 14% increase over the previous year.

November 26, 2024

TV news station in SWFL promotes official to president, GM

Darrel Lieze-Adams has been with the station for nearly 30 years.

November 23, 2024

Tampa-based creator of Lightning's 'Be the Thunder' campaign dies at 60

James Rosene, co-founder and creative director of EraserFarm, a marketing and ad agency based in Tampa, died Nov. 6.

November 18, 2024

Naples firm invests $14M in newspapers, buys 5% stake in Dallas Morning News

The beleaguered newspaper industry has been written off by many — including Warren Buffett. Naples billionaire David Hoffmann, with a quixotic bent, believes the industry is ripe for a comeback.

October 1, 2024

SWFL publishing company buys historic California newspapers

Two of the newspapers have been in print since the 1860s and 1870s.

September 23, 2024

Tampa and Michigan marketing firms merge, rebrand

The merger occurred in 2023 and the rebrand marks the final transition

September 12, 2024

Bankrupt Clearwater marketing firm secures $122M in financing

The digital advertising firm has filed for bankruptcy protection and has agreed to be bought by its creditors.

August 21, 2024

St. Pete travel marketing firm acquired

Aqua Marketing and Communications, a firm specializing in destination marketing organizations, was recently acquired by another firm’s CEO.

July 12, 2024

Fort Myers firm aids police with unsolved crime playing cards

A Fort Myers marketing and public relations firm has had a big — but mostly behind the scenes — role in helping law enforcement agencies solve open investigations.