Video production firm lands $17M investment, expands to Las Vegas

TAMPA — Vū Technologies, a Tampa-based virtual reality production startup created by Tim Moore, the founder of Diamond View, has closed on a $17 million seed investment round led by ADX Labs, Topmark Partners and angel investment syndicates based in Tampa, Orlando and Texas.

The capital injection, according to a news release, will help fuel expansion. Last month, Vū Technologies opened a production studio in Las Vegas, and in January it established a similar facility in Nashville. The studios are advanced sound stages that allow video directors and producers to save time and money by shooting against fully immersive, high-definition LED screens.

“Vū Technologies is on a mission to create the world’s largest network of virtual production studios for the film, television and advertising industries,” Moore, the firm’s CEO, states in the release. “With our fully immersive, photorealistic virtual environments, we are empowering world-class directors and talent to shoot scenes as if they are on-location anywhere. Thanks to our investors, Vū’s network will forever change the filmmaking landscape, presenting limitless opportunities for creatives.”

In addition to the LED screens, Vū Technologies’ studios utilize robotics, camera tracking technology and game engine expertise to create highly realistic backgrounds in real time.

“Vū Studios is leading the virtual production revolution,” Topmark Partners Managing Partner Steve Lux states in the release. “As corporations, ad agencies and other content creators realize the advantages of virtual production, we are excited to partner with Vū to support their continued growth as they expand their virtual studio network across the country.”