Sod business balances new opportunities with inflation-laden anxieties

The second-generation leader of a fast-growth sod company modernized the company in a host of ways. But some old-school principles — quality and a strong work culture among them — remain a priority.

Tiffany Bailey was named CEO of Manatee County-based Bayside Sod in 2018. (Photo by Lori Sax)
Tiffany Bailey was named CEO of Manatee County-based Bayside Sod in 2018. (Photo by Lori Sax)
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Tiffany Bailey didn’t grow up wanting to go into the sod business. But she did come of age alongside acres of growing grass, after her father, Jack Bispham, started Bayside Sod in Sarasota in 1987.

 

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